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Theme

Heading font

"Urbanist", system-ui, sans-serif

Text font

"Inter", system-ui, sans-serif

Primary

#38BDF8

Slide background

#FFFFFF

Filename

Preview

Perplexity Ads Pitch Deck

Last updated: Jan 12, 2025, 9:30 AM

14 slides

perplexity

Ask questions. Get answers.

Perplexity

Overview

The web opened up so much information to us.

We ask it billions of questions each year.

The search process

You ask a question and you receive a list of relevant web pages in return.

A different approach

Search engines defined this era. We are building a new way to deliver answers in context.

Trusted by teams worldwide

Live answers integrated into daily workflows.

Three pillars for expansion

Acquisition

Human-in-the-loop onboarding journeys convert trial users in under 48 hours.

Engagement

Answer co-pilots surface insights while customers browse content.

Monetization

Premium research features bundle contextual ads with enterprise controls.

What users expect

Answers in seconds, not tabs.
Credible sources in plain language.
Personalized follow-up suggestions.
Seamless hand-off to human experts.

Contextual ad formats

Discovery prompts triggered by intent.
Interactive modules that capture preferences.
Sponsored follow-up questions to deepen relevance.

Customer spotlight

“Perplexity compresses a research sprint into minutes. Our teams start with better context and move faster.”

— Maya Chen, Director of Strategy at Aurora Labs

Momentum at a glance

Daily active researchers

540K

Up 4.2x YoY

Answer satisfaction

92%

Based on 38K surveys

Enterprise retention

98%

Rolling 12 months

How we differentiate

Feature	Perplexity	Traditional Search	Generic Chatbot
Real-time sourcing	Yes	No	No
Cited answers	Yes	No	Yes
Context-aware ads	Yes	Yes	No
Enterprise administration	Yes	No	No

2025 product milestones

Q1 2025

Audience labs beta

Invite-only program for interactive ad experiments.

Q2 2025

Knowledge graph launch

Live entity updates sourced from trusted publishers.

Q3 2025

Global language pack

Support for 25 new locales with localized partners.

Q4 2025